Accor’s assortment manufacturers are accelerating their international enlargement, combining individuality with the ability of scale.
The Group now operates over 180 accommodations worldwide throughout Emblems Assortment, MGallery Assortment, and Handwritten Assortment, in addition to Morgans Originals and Paris Society Resort Assortment, that are each a part of Ennismore.
An extra 125 accommodations are at present within the pipeline throughout the Group’s assortment manufacturers, representing greater than 65% progress over the approaching years and it was a key speaking level on the latest (Mar 23) 2026 Worldwide Hospitality Funding Discussion board (IHIF) in Berlin.
Providing greater than 45 main hospitality manufacturers, Accor has strategically curated one of many largest and most numerous model portfolio within the international lodge business and the in depth vary of choices – which spans luxurious, way of life, premium, midscale and economic system in addition to specialised classes like branded residential, prolonged keep, practice journeys and crusing adventures – ensures there’s a extremely fascinating model for each price range, objective, and choice.
The group’s storied model portfolio boasts prime names like Orient Specific, Raffles, Fairmont, Sofitel, Pullman, Novotel, and ibis together with Ennismore favorites comparable to The Hoxton, SLS, Mondrian, 25hours Accommodations, Mama Shelter, and Rixos.
The continued integration of assortment manufacturers provides one other thrilling layer to the great spectrum of decisions out there to visitors in addition to homeowners.
The surging momentum behind Accor’s assortment manufacturers is deeply intertwined with evolving tendencies in hospitality improvement. More and more, unbiased property homeowners are looking for the twin benefit of strong operational assist and expanded buyer attain past their speedy native or regional markets.
Nonetheless, for a lot of of those accommodations, this search is especially nuanced, as in addition they possess a robust and meticulously cultivated native id that they’ve proudly nurtured over a few years.
The Group’s steady of assortment manufacturers completely reply to this want by preserving the individuality and distinctive essence of every lodge whereas unlocking speedy entry to gross sales and advertising and marketing assist, international distribution, income administration programs, and the ALL Accor reserving platform and loyalty program.
One of many quickest rising manufacturers is the Handwritten Assortment and Accor’s World Chief Improvement Officer, Premium, Midscale and Economic system manufacturers, Camil Yazbeck, mentioned progress momentum is robust.
“Handwritten Assortment completely captures what many unbiased hoteliers are in search of at this time – a model that respects their story, their persona and their operational independence, whereas giving them speedy entry to Accor’s international platform,” he mentioned.
“The model’s fast enlargement the world over demonstrates the energy of this method, with conversion alternatives a serious driver of this success, permitting us to combine distinctive properties shortly and effectively into our ecosystem.
“By leveraging Accor’s 360-degree options, spanning gross sales, distribution, loyalty, advertising and marketing, procurement, know-how, sustainability, and design and technical companies, our proudly owning companions can drive income progress, shield margins, and protect the distinctive id of their belongings,” he mentioned.
Yazbeck mentioned whereas assortment manufacturers at present symbolize 3% of Accor’s international working community, they now account for 8% of the Group’s improvement pipeline – a transparent indicator of ahead momentum which is just anticipated to extend.
He mentioned for homeowners and unbiased hoteliers looking for international visibility, a trusted accomplice, and related model affiliation, Accor’s assortment manufacturers supply a compelling alternative.
