CINCiN is increasing its tackle fashionable spritz tradition with the upcoming launch of Mistaken Negroni, a lighter, brighter and extra approachable twist on the basic cocktail.
Crafted with blood orange juice, pink bitters and Prosecco, the Mistaken Negroni captures the signature bittersweet character of a basic Negroni whereas delivering a lighter, brighter and extra approachable ingesting expertise. The result’s a flavour profile that balances bitter citrus, refined complexity and a crisp glowing end, reimagining a historically robust cocktail for extra fashionable, social events.
The launch builds on CINCiN’s rising momentum in premium life-style and hospitality settings, with the model already seeing success in boutique lodge environments together with Ovolo and The Eve. These partnerships mirror a robust alignment between CINCiN’s elevated spritz positioning and venues that prioritise expertise, design and modern style.
As client preferences proceed to shift towards premium, flavour-led drinks that really feel each fashionable and accessible, Mistaken Negroni represents the subsequent step in CINCiN’s imaginative and prescient for spritz tradition in Australia. By taking inspiration from a basic serve and making it extra sessionable and occasion-friendly, the model is constant to broaden what the spritz class could be.
With Mistaken Negroni, CINCiN isn’t solely introducing a brand new flavour to market, however reinforcing its place on the forefront of a extra fashionable Australian spritz event.
