ORLANDO, Florida—Journey + Leisure Co. introduced the launch of Eddie Bauer Journey Membership, a brand new hospitality idea. Marking its debut, the model’s first vacation spot is now open in Moab, Utah.
Created in partnership with Genuine Manufacturers Group (Genuine), proprietor of the Eddie Bauer model, Eddie Bauer Journey Membership represents the model’s first enterprise into hospitality. The membership transforms Eddie Bauer’s ‘Dwell Your Journey’ ethos right into a keep expertise that blends curated programming and entry to the pure world.
The inaugural Moab property has 39 suites, together with studios and one-, two-, and three-bedroom lodging. Interiors stability outdoor-inspired supplies with trendy facilities resembling kitchenettes or full kitchens, in-unit laundry, and residing areas.
“The launch of Eddie Bauer Journey Membership marks an thrilling evolution for our firm as we proceed to increase into experience-driven hospitality,” mentioned Michael D. Brown, president and chief govt officer CEO of Journey + Leisure Co. “Moab is the best first vacation spot—the place the model’s legacy of journey can come to life in a significant approach. That is only the start as we construct a brand new type of trip membership expertise centered on exploration and connection.”
Positioned close to landscapes resembling Arches Nationwide Park and Canyonlands Nationwide Park, the Moab vacation spot provides visitors and homeowners direct entry to well-liked outside experiences. From climbing and mountain biking to river rafting, off-roading, and stargazing, every keep is designed to immerse vacationers within the surrounding setting.
Eddie Bauer Journey Membership is designed with sustainability initiatives supposed to assist visitors discover responsibly. Refillable hydration stations, reusable bottle packages, and lowered single-use plastic facilities are built-in all through the expertise.
“For a model constructed on ‘Dwell Your Journey,’ the debut of Eddie Bauer Journey Membership is about extending the model past merchandise and into lived expertise,” mentioned David Brooks, govt vp, motion sports activities at Genuine. “Moab is the primary expression of that imaginative and prescient—an setting the place the spirit of journey isn’t simply represented however absolutely realized. Along with Journey + Leisure Co., we’re making a platform for future locations that keep true to the model’s heritage whereas inviting folks to have interaction with it in a brand new approach.”
