DALLAS, Texas—G6 Hospitality, the father or mother firm of Motel 6 and Studio 6, introduced that it’ll host its largest-ever annual franchise convention in Cancún, Mexico, from April 27-30, 2026, bringing collectively over 1200 franchise house owners and companions from throughout North America for a multi-day gathering centered on development, collaboration, and the way forward for the model. The flagship occasion marks the primary large-scale convention hosted by the corporate since its integration into PRISM.
Convention Particulars
The occasion will embrace a lineup of Indian artists and entertainers. Sonu Nigam will headline the gala night on the twenty ninth, with a stay live performance. Falguni Pathak will lead a cultural night time on the twenty eighth. Sunil Grover will carry out on the primary stage, whereas Rishabh Sharma will open the convention with a sitar efficiency on the twenty seventh.
The convention may have a variety of enterprise classes led by trade consultants throughout banking, actual property, know-how, and hospitality, together with leaders from world monetary establishments and hospitality operators, designed to handle key priorities for franchise house owners. These embrace property and succession planning, lodge valuation and exit methods, and navigating financing and refinancing in a high-interest fee atmosphere. Classes will even give attention to on-the-ground levers to enhance efficiency, together with cost-saving applied sciences, income administration, on a regular basis gross sales, and extended-stay development, in addition to managing renovation, compliance, insurance coverage claims, and operational dangers.
The agenda will additional carry collectively consultants from security, authorized, and regulatory domains to handle key points reminiscent of legislation enforcement collaboration and trafficking danger prevention, alongside forward-looking discussions on AI throughout the property lifecycle and world funding alternatives. Devoted classes will even discover management, tradition, and the following era of operators inside family-owned hospitality companies.
“This convention represents an necessary milestone for us. Over the previous yr, we’ve labored intently with our franchise companions to strengthen the enterprise, carry higher construction and consistency to operations, and construct a extra resilient platform. This progress has been constructed collectively, and we’re excited to carry our house owners collectively to have fun it and stay up for what we are going to obtain subsequent,” stated Sonal Sinha, chief government officer, G6 Hospitality.
