Worldwide: Xavier Mufraggi, former CEO of Membership Med, has been appointed chief government officer of hostel model Generator as the corporate plans to double its footprint by 2030.
Following Brookfield’s acquisition of Generator in 2025, Mufraggi joins the enterprise with greater than 20 years’ international management expertise, together with a decade main Membership Med’s North America and Caribbean division.
Previous to this, he held advertising and marketing, industrial and product growth roles at Kraft Meals; served as international managing director for Fosun Group; and chief government officer of YPO.
“Generator has all the time stood for one thing a lot greater than reasonably priced lodging,” mentioned Mufraggi. “Its mission to maintain metropolis journey reasonably priced whereas creating locations that replicate the tradition and character of every vacation spot is what drew me to the enterprise. We additionally need to grow to be the main hospitality firm targeted on accelerated profession alternatives for younger numerous expertise, these with a robust work ethic and a ardour for folks.”
Lauren Okada Younger, managing director of Brookfield, mentioned: “Xavier is a confirmed worldwide chief with an distinctive observe document of rising hospitality companies, whereas staying true to what makes them distinctive. His industrial experience, entrepreneurial mindset and people-first management make him the best particular person to guide Generator by means of its subsequent part of development.”
Mufraggi joins Generator because the model prepares for 3 openings and plans to renovate a few of its belongings in London, Paris, Dublin, and Hamburg all through 2026 and 2027.
The model mentioned it will deal with the acquisition of centrally positioned four-star inns in addition to the adaptive reuse of workplaces, warehouses and authorities buildings to drive future development.
Highlights:
Generator has appointed former Membership Med chief government Xavier Mufraggi as CEO, supporting the hostel model’s technique to double its international portfolio by 2030.
Mufraggi joins Generator following Brookfield’s 2025 acquisition of the enterprise, bringing greater than 20 years of worldwide hospitality management expertise.
Generator is making ready three new property openings and refurbishment initiatives throughout London, Paris, Dublin and Hamburg throughout 2026 and 2027 as a part of its enlargement programme.
The hostel model mentioned future development will deal with buying centrally positioned four-star inns, together with Novotel London Greenwich, alongside adaptive reuse initiatives changing workplaces, warehouses and authorities buildings into hospitality belongings.
