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Hilton enhance inclusion, joins sunflower program 

April 5, 2026
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Hilton enhance inclusion, joins sunflower program 
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Hilton has joined the worldwide Hidden Disabilities Sunflower community, a globally recognised image that helps individuals with non‑seen disabilities. 

The accreditation makes Singapore the primary market in Hilton’s Asia-Pacific portfolio to affix this system, and has been rolled out in all 4 Hilton properties in Singapore.

Workforce members throughout Conrad Singapore Marina Bay, Conrad Singapore Orchard, Hilton Singapore Orchard, and Hilton Backyard Inn Singapore Serangoon have accomplished specialised coaching to recognise the Sunflower image and proactively help visitors with non-visible disabilities, similar to autism, power ache, or sensory sensitivities.

“At Hilton, our hospitality is rooted in a tradition of belonging the place we would like each visitor to really feel they’ll present up as their genuine self. We acknowledge that for a lot of, journey may be difficult when their wants aren’t instantly apparent,” Hilton, Space Vice President and Regional Head of South East Asia, Alexandra Murray stated.

“By launching the Sunflower program in Singapore first, we’re empowering our groups to paved the way in inclusive care. This can be a significant step in our journey to make sure the sunshine and heat of hospitality are accessible to everybody, no matter their wants.”

The Sunflower image, sometimes worn as a lanyard, badge, or displayed on a car, indicators {that a} visitor might have a non‑seen incapacity and should require a bit of further time or help. Company also can carry a card explaining their particular wants, permitting inns’ crew members to supply tailor-made care. To additional bridge the hole, some crew members might put on Sunflower pins to establish themselves as educated allies, making the journey expertise extra comfy and seamless.

“We’re thrilled to welcome all Hilton properties in Singapore to the worldwide Hidden Disabilities Sunflower community,” Hidden Disabilities Sunflower CEO,  Paul White stated. 

“People with non-visible disabilities have numerous wants, and Hilton is setting a brand new benchmark for inclusive hospitality by implementing this system in Singapore. This dedication ensures that people with non-visible disabilities really feel seen, supported, and welcomed from the second they test in.”



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